Heena Talks Design

HeenaTalksDesign

HeenaTalksDesign

Oracle (About me)

Get to know me — my background, experience, skills, and what drives my work.

2021

2019

2018

2017

2016

2014 -
2016

Present

My summer internships were hands-on experiences where I applied foundational design thinking, explored visual storytelling, and learned to align creative direction with brand values.

Skills gained:

Visual Storytelling

Brand Alignment

Merchandiser with Kariwala Creations

Working in merchandising helped me understand how business goals directly influence design decisions and highlighted the importance of aligning creativity with strategy.

Skills gained:

Client Communication

Business Alignment

Senior Designer with DeviousFiles

My first role in product design gave me valuable insight into blending marketing strategies with user-centered design to create meaningful experiences.

Skills gained:

Marketing Integration

User-Centered Design

Head Designer with Wowflux Interactive Pvt. Ltd.

In a fast-paced SaaS startup, I built web apps and led a team of four designers, learning how to wear many hats while guiding design toward impactful product launches.

Skills gained:

Agile leadership

Strategic Thinking

Cross-discipline collaboration

Manager - Digital Initiatives with Petsutra

Spearheaded design leadership for a growing B2C pet care platform, managing a team of 2 and crafting a cohesive design system that elevated brand consistency and user experience. Delivered a 20-30% YoY boost in customer retention through strategic, user-centered design thinking and data-driven retention initiatives.

Skills gained:

Design Leadership

User Retention

Brand Collaborations in B2C

Senior User Experience Designer at Xoriant

At a large software company, I focused deeply on user research and advocacy, independently delivering research-driven design recommendations. I collaborated across teams and mentored peers in UX best practices, strengthening both product quality and team knowledge.

Skills gained:

UX mentorship

Stakeholder alignment

UX Research advocacy

Moved to Toronto!

My summer internships were hands-on experiences where I applied foundational design thinking, explored visual storytelling, and learned to align creative direction with brand values.

Skills gained:

Visual Storytelling

Brand Alignment

Lead UX Researcher at Johnson & Johnson

Currently leading AI-augmented, research-driven product design by applying diverse user research methods, integrating intelligent insights, and collaborating across functions to align strategy and execution. I streamline workflows with automation while ensuring designs remain user-centric, business-focused, and continuously evolving through feedback and adaptive systems.

Skills gained:

Strategic Influence

Scalable UX Ops

Design Thinking

AI-Driven UX

About Me

I’m a detail-oriented UX researcher and product designer with over 8 years of experience shaping digital experiences across diverse platforms and industries. My strength lies in bridging user needs and business goals through methodical research, clear synthesis, and purposeful design execution.

I specialize in user-centered design, grounded in deep research and iterative testing, and thrive in cross-functional teams where collaboration drives innovation. From early conceptualization to final delivery, I work to ensure that every decision is backed by insights and aligned with strategic objectives.

My process integrates agile methodologies, industry best practices, and human-centered design—enhanced by AI tools that streamline workflows and free me to focus on creativity and impact.